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What is an SEO Company? How an SEO Firm Can Help Your Business

The phrase, “If they build it, they will come” is definitely not true when it comes to websites. Gone are the days (if they ever truly existed) where you could simply build your website and expect your visitors to come rolling in.

Once you have your website built, there’s a lot more work to be put in to gain significant and valuable traffic. This is where SEO strategies and an SEO company comes into play to help people find your website.

SEO companies have a deep understanding of how search algorithms work and what strategies will help businesses reach the top of search results. In short, they can help you increase your website traffic significantly.

You might still be on the fence on whether or not your business really needs an SEO agency or not. While organic marketing efforts are sometimes left as an afterthought, there’s an argument to be made that SEO can help grow your business more sustainably and affordably than paid search options like Google Ads.

So while we might be a little biased in writing this article, we think most businesses can greatly benefit from the expertise of an SEO company for a number of reasons.

What does SEO mean?

In its most basic explanation, SEO stands for search engine optimization. This is a digital marketing discipline that encompasses a number of strategies and techniques with the shared objective of ranking a website (or specifically, a web page) more competitively on search engine result pages (SERPs), most notably those of Google Search.

While there are a lot of activities that fall under SEO, some of the most significant are below:

  • Responsive website design
  • Link building
  • Optimization of article titles and subheadings
  • Keyword analysis to find relevant keywords with good traffic potential
  • Page load speed optimization

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