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How to Optimize YouTube Videos for SEO in 6 Easy Steps

You’ve uploaded your video to YouTube, one of the largest search engines in the world, now what? You want people to watch your videos, but simply uploading it won’t cut it.

Instead, you need to optimize your YouTube videos for SEO using a variety of techniques, all easily accomplished with just a few steps. The more you optimize, the more opportunities your video will have at ranking higher, letting more people see it.

6 Ways to Improve Your YouTube Videos for SEO

With so much content on the internet, it’s hard to make your videos standout. But just like optimizing your website with SEO using similar tactics on your YouTube videos can help bump up your ranking. Like Google, YouTube uses SEO to help target the audience you want and need. The more specific you are with keywords and descriptions the more likely your video will be seen by your targeted audience.

But how exactly do you optimize your videos for SEO? We’ve outlined some major tips and tools below to help create your best videos.

1. Pick Your Keyword Wisely

While uploading videos may seem like something that you can do on a whim (and it can be), to get the most views you’ll need to do your research first.

Finding the right keyword or keywords is the foundation of optimizing your videos. It will determine what will be used in your video title, description, tags, file names and more. Start by generating a list of keywords you want to use. You can do this off the top of your head or, if you have a topic in mind, type some words into YouTube and see what videos pop up. Notice what keywords are being used in the videos and make note of them for future use.

Once you have your list, go through and circle the best ones. Typically, these will be the ones that will have low-competition, meaning they’re not as popular. It may seem counterintuitive, but if you choose a high-competition keyword your video will get buried under popular videos. By selecting a low-competition keyword you have the opportunity to stand out amongst the crowd.

Finding out if your keyword is low-competition, just type it into google and look at the amount of results that come up. The lower the number, the better. To get more detailed results, use an SEO engine like Ahrefs.

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